Brand design for a new, upcoming lounge wear company. The brand represents the comfort of their garments and a young, relaxed attitude.
For the creation of this brand, I decided to focus on highlighting the softness of the brand throughout the design process.
The graphic element of a cloud represents the softness of the material; the cursive font represents the friendliness and approachability of the brand; and the blue tones are meant to inspire a feeling of ease and relaxation.
