A local craft brewery based in London, Ontario.
Owned by a couple of psychotherapists who study the impact of divination practices on mental health.
During the pandemic, they decide to invest in their passion as a side business, and they create Oracle brewing Co.
This is their first batch label design:
In order to generate a captivating label, the design focuses on the main characteristics of selected “major arcana” cards.
The cards with meanings more compatible with each beer profile where chosen.
The colors simulate glow and are created with a monochrome palette devised to draw the consumer's eye to the illustration and information, even from a distance.
Print ads where designed to captivate and call consumers to try the new beer.
Table toppers were designed to promote the beer within local restaurants.
